In an attempt to inspire and motivate its full time, in-house footwear designers, the founder of 32 reached out to me to create a series of “concept snowboard boots.” Much as a concept car informs future production cars, the idea was to spur the design team with fresh, outside-the-box ideas that might influence the production snowboard boots to come. To this end, there were no production constraints or considerations, just blue-sky concepts, which made this one of the most entertaining footwear projects I’ve ever taken on.
