No Fear-Sobe Cup Car

One of many proposals created for No Fear (and my former racing teammate Boris Said) for their 2008 NASCAR racing effort. The idea here wasn’t particularly original, as the SoBe logo and icon were simply replicated, Louis Vuitton style, all over the car. This was done in an attempt to imply the new “No Fear Gold” SoBe energy drink was a “premium” alternative to the more well-established and “normal” RedBull and Monster energy drinks. Marketing 101, I suppose?